AI x Fashion Branding: Early Observations
Testing AI tools in fashion branding reveals both promise and pitfalls.
🔍 Originality & Legal Risk
We still face the question: is AI truly original, or just derivative? Legal concerns remain unresolved—last year’s Coca-Cola backlash is a reminder.
🎥 Real vs. AI Production
Both will coexist. Some brands will invest in real productions. Others will lean on tastemakers who understand brand identity and can guide AI efficiently—cutting costs without sacrificing vision.
🎯 The Detail Gap
AI makes it easy to swap faces, outfits, and backgrounds. But logos, prints, and fine details often miss the mark. Tools like custom LoRA may help, but we’re not there yet.
💡 Concepting & Pitches
AI accelerates idea generation—decks, storyboards, animatics—within minutes. Yet many results lack vision and taste. They’re impressive, but not Fincher-level.
⚠️ The Disruption of the Middle Tier
The generic, the uninspired—AI replaces them fast. Only the masterful will stand out in this new creative landscape.
AI Agent & AI Copilot
I firmly believe AI tools will soon be woven into every part of daily life—not just in creative work, but across tasks like writing emails, making sales calls, reading documents, and coding. Within 12 months, this shift will be undeniable. In fact, it’s already underway.
